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Welcome to The Adapter’s Advantage: Breakthrough Moments that Lead to Success, the podcast that brings you insider stories of the moments that mattered—turning points on the sometimes rocky road to success. Our guests are leaders in sales, training, enterprise learning, and academia, who share how they’re adapting to the changing world. These interviews are informative, inspirational, and based on real-world experiences to help listeners learn how their organizations can adapt to change. The host is Mark Magnacca, president and co-founder of Allego, the workforce training and readiness platform built for distributed teams.
Episodes
Friday Jan 12, 2024
Friday Jan 12, 2024
In this episode, meet Mark Lonzo, the driving force behind a transformative shift in sales enablement at The Hillman Group. Discover how Mark's leadership and vision have reshaped the sales landscape within his organization.
Mark Lonzo explains how he recognized the need for change when faced with the challenges of outdated learning management systems and fragmented information access. He takes you through his process of researching and evaluating sales enablement solutions to help drive future growth.
Explore the tangible benefits of embracing a digital sales room (DSR) approach, where quick access to information and resources becomes a game-changer for both customers and employees. Mark Lonzo shares real-world examples of how DSRs have revolutionized customer follow-up, delivering instant access to valuable content.
Mark shares the importance of a user-friendly interface and mobile capabilities to help elevate The Hillman Group's sales teams to access critical information on the go, leading to improved efficiency and better customer interactions.
Listen in to gain insights into Mark’s successful journey in enabling future-proof sales strategies and fostering an enhanced employee and buyer experience.
Show Notes: https://www.linkedin.com/in/mark-lonzo-93644122/